Branding your Creative Business Pt. 2 - Feeling Moody

Today is the second day of Megan Auman's Creativelive.com class entitled Branding your Creative Business. It's pretty great to know that I'm on the right track with my branding efforts. 

We just did an exercise where we put together a mood board for our brand on Pinterest. I'm an avid Pinterest.com user, and so this activity was very fun and easy for me. This is what I came up with for my small business, Dawn Gonzales Illustration + Design. Yep. I'm all about pink. And animals. And sparkles. And dessert.  

How do you feel when you see this collection of images? I hope you feel happy, delighted and an unexpected burst of love! Since my product is service oriented as well as tangible, I think this board attracts the type of customer that I am targeting: a lover of animals who enjoys everyday surprises.

There are a lot of important questions that I need to ask myself about my brand that don't really have visual answers, and I am working on that behind the scenes. More to come on that later.

So, yay! I'm in a great mood today thinking about all the possibilities!