We just did an exercise where we put together a mood board for our brand on Pinterest. I'm an avid Pinterest.com user, and so this activity was very fun and easy for me. This is what I came up with for my small business, Dawn Gonzales Illustration + Design. Yep. I'm all about pink. And animals. And sparkles. And dessert.
How do you feel when you see this collection of images? I hope you feel happy, delighted and an unexpected burst of love! Since my product is service oriented as well as tangible, I think this board attracts the type of customer that I am targeting: a lover of animals who enjoys everyday surprises.
There are a lot of important questions that I need to ask myself about my brand that don't really have visual answers, and I am working on that behind the scenes. More to come on that later.
So, yay! I'm in a great mood today thinking about all the possibilities!