This was a fun one, you guys. The April brief took it up a whole nutha' level in making this a real world assignment: a poster design for the upcoming Make Art That Sells Global Art Gathering, a live event being held in Brighton, UK on June 12th, 2015.
Here is an excerpt of the brief:
Create a single design that works as both a poster and a postcard, for the ADVERTISING market.
The poster should be designed at full size 20” wide x 30” high, portrait.
[as for the style] consider where the poster will be used. It will be displayed on the seafront and around the city of Brighton, which is a highly creative place. The poster should appeal to men and women, and to a very hip crowd. … Ensure that your lettering is clear and legible.
We were given copy to include, and a specific color palette, which I think is lovely.
As all of our Bootcamp assignments begin, we were given a “mini” of hand lettering the words: THE GLOBAL ART GATHERING. Okay. So, this is right up my alley. I love typography and I love writing. I send hand written snail mail ALL THE TIME. And, I’ve been practicing my lettering a lot over the past year, to beef up this section in my portfolio:
So, this is where I brought out my pens, paints and markers. Lots of this is crazy doodly junk, but I did find a few useful sketches.
My most time consuming study was this script lock-up which I later refined in illustrator using anchor points and bezier curves. I'm glad I spent the time because I'm really proud of the way it turned out in it's final rendition.
Brighton is so interesting! I WANT TO GO TO THERE. Look at all these gorgeous images I found!
The pier is like our Santa Cruz pier, only 1000 times cleaner, arty and way more sophisticated! If I have my geography right, one of the most interesting tidbits that I “dug up” is that Brighton has an association with dinosaurs and fossil discoveries.
Awesome. That got me thinking….
During the development phase of this project, we were in the throes of redecorating our home office a la “Fillmore Room West.” My husband has a great collection of concert posters that heavily influenced my designs.
You can see how this creative expedition infiltrated my mind to produce one of my final selections later in this post.
In the end, I exhausted every inkling of every idea that I had in order to come up with these three designs:
After taking polls among my friends, family and classmates, I chose to submit my hipster arty seagull. Thanks, everyone for your awesome feedback, especially Dionne and Martina, art directors extraordinares! I love this little guy and his art maker tattoo. I had great fun with the textured, layered background, the fancy swirls in the famous Brighton Pier railing, and of course, the hand painted typography. I think this poster design really does capture the energy of the event. We'll see what happens next!
The class gallery went live today. There were 300 submissions from our class of 700; so many different takes and mediums. I think you will enjoy having a scroll through these inspirational pieces:
The prize for winning the competition is, naturally, to have your poster printed and displayed out and about Brighton, a corresponding postcard printed and distributed, $500.00 and the pièce de résistance, a one-on-one portfolio review with artist agent, Lilla Rogers. Wow! I could use all of those things. For now, I am very happy that I have three great new portfolio pieces. Thank you Lilla rogers and Make Art That Sells Bootcamp for the amazing opportunity!